The Compound Effect by Darren Hardy
This book is all about choices, behaviour and habits. It focuses on trying to help you understand how you're in control of your actions and how you can alter your life over time (for the better) by creating new habits.
E.G. If you want to become a pro golfer then don't expect to pick up a club and beat Tiger Woods. You'll need to visit the green and practice day after day making thousands of stokes. "The littlest disciplines pay off over time"
Overall the concepts in the book are easy to follow, it's nothing groundbreaking but it does highlight a very understated skill that successful people seem to have. Strong habits and routines - in whatever makes them great.
This kind of sums up the point the book... You > choice + behaviour + habit + compounded = goals
If you want to achieve your goals in life, business, sport or anything else then you've got to look at your choices, behaviour and habits, then add or change them to get the right compounded effect over time.
A good easy read with some interesting points.
We made it all the way around the half marathon without stopping. Finished in 2:10. My legs no longer work
Book number 7 done!
The 22 Immutable Laws of Marketing by Al Rise and Jack Trout
This is now a oldie, written in about 1993 but a lot of the laws still hold true, even if their examples are now a little outdated you'll get the point.
The basics of the book are 22 laws or concepts that any business should follow in order to stay ahead of the competition or to catch them up. Really it's a "don't do these 22 things if you want your business to succeed" book, it's not really about marketing - there are no practical tips on actual marketing. You'll still have to come up with the ideas and campaigns yourself.
Overall it's an easy read with short chapters and simple writing style. Apart from the aged examples it's an OK book for anyone thinking about setting up a business or trying to alter their current position in the market place.
129 pages long.