Kevin Systrom @kevin

CEO & Co-founder of Instagram

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Today is World Kindness Day, a day to recognize the power of kindness and compassion. As Instagram has grown into a community of more than 800M, it is our responsibility to keep Instagram the kindest, most welcoming community online and offline. That’s why, over the last few months, we’ve been turning walls in cities around the world into colorful murals inspiring #kindcomments. One of these murals was created by artist Lakwena Maciver, whose work includes painting and large scale public works that explore mythology, philosophy, and faith. You can find her mural at the Houston Bowery Wall in New York City, where you can take a photo or video and share a #kindcomments to make someone’s day. Photo of @lakwena by @portraits
  • Comments 91

Today is World Kindness Day, a day to recognize the power of kindness and compassion. As Instagram has grown into a community of more than 800M, it is our responsibility to keep Instagram the kindest, most welcoming community online and offline. That’s why, over the last few months, we’ve been turning walls in cities around the world into colorful murals inspiring #kindcomments. One of these murals was created by artist Lakwena Maciver, whose work includes painting and large scale public works that explore mythology, philosophy, and faith. You can find her mural at the Houston Bowery Wall in New York City, where you can take a photo or video and share a #kindcomments to make someone’s day. Photo of @lakwena by @portraits

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Happy two years @nicole! 😍 I can’t wait for our little girl to arrive so she can meet her beautiful, intelligent and loving mom 😘
  • Comments 372

Happy two years @nicole! 😍 I can’t wait for our little girl to arrive so she can meet her beautiful, intelligent and loving mom 😘

@Dolly wishes everyone a happy Halloween! 🎃 This year she asked to be a Lion but we really think she was angling for a bunch of new toys 😝
  • Comments 202

@Dolly wishes everyone a happy Halloween! 🎃 This year she asked to be a Lion but we really think she was angling for a bunch of new toys 😝

Last week I sat down with @mrporterlive to discuss Instagram’s focus on craft, design and kindness. The article is up now as part of The Journal on mrporter.com - as part of the article we did a fun photo shoot here in the office so I’m sharing a couple of the best shots 🙌🏻
  • Comments 493

Last week I sat down with @mrporterlive to discuss Instagram’s focus on craft, design and kindness. The article is up now as part of The Journal on mrporter.com - as part of the article we did a fun photo shoot here in the office so I’m sharing a couple of the best shots 🙌🏻

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Today @ansel and I went live on @instagram to talk about new features of Live and our commitment to kindness on IG. Check out the video on the @instagram account!
  • Comments 289

Today @ansel and I went live on @instagram to talk about new features of Live and our commitment to kindness on IG. Check out the video on the @instagram account!

This morning, I attended Vogue’s Forces of Fashion conference, where I joined @marcjacobs and Vogue’s Sally Singer on stage to talk all things fashion and Instagram. Afterwards, I was able to meet a bunch of young fashion enthusiasts to learn how they use Instagram to find inspiration. Scroll through to see more!
  • Comments 132

This morning, I attended Vogue’s Forces of Fashion conference, where I joined @marcjacobs and Vogue’s Sally Singer on stage to talk all things fashion and Instagram. Afterwards, I was able to meet a bunch of young fashion enthusiasts to learn how they use Instagram to find inspiration. Scroll through to see more!

Maroon Bells 🔔
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Maroon Bells 🔔

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Last week I rode nearly 800km around Japan. I left the pristine streets of Tokyo, through the dense forests around Shirakawa Mura, to the cultural center of Kyoto. The route was demanding but the views and experiences made it worthwhile. As tired as I was at the end of each day, I stayed up sampling local food, learning more about the villages we were staying in, and connecting with other passionate cyclists. I reached out to @tokyocyclist on IG and he was nice enough to show me around! While I am happy to be back at home with @nicole and @dolly, I am grateful for the experience and friendships built along the way.
  • Comments 173

Last week I rode nearly 800km around Japan. I left the pristine streets of Tokyo, through the dense forests around Shirakawa Mura, to the cultural center of Kyoto. The route was demanding but the views and experiences made it worthwhile. As tired as I was at the end of each day, I stayed up sampling local food, learning more about the villages we were staying in, and connecting with other passionate cyclists. I reached out to @tokyocyclist on IG and he was nice enough to show me around! While I am happy to be back at home with @nicole and @dolly, I am grateful for the experience and friendships built along the way.

Today I rode 100mi in rural Japan through forests and in canyons along rivers. About half way in we turned a corner and saw this! Japan may be one of the most beautiful places on earth—especially when it's pouring rain 🇯🇵
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Today I rode 100mi in rural Japan through forests and in canyons along rivers. About half way in we turned a corner and saw this! Japan may be one of the most beautiful places on earth—especially when it's pouring rain 🇯🇵

@dolly was so happy this morning when I mentioned it's #nationaldogday 😝
  • Comments 631

@dolly was so happy this morning when I mentioned it's #nationaldogday 😝

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My favorite thing about working at Instagram is the team I get to work with. Tonight, @nicole and I hosted the people who help run Instagram. They're a supremely talented and fun bunch that make the app we all love work! Thanks to them and the rest of the team for all they do to make IG great!
  • Comments 206

My favorite thing about working at Instagram is the team I get to work with. Tonight, @nicole and I hosted the people who help run Instagram. They're a supremely talented and fun bunch that make the app we all love work! Thanks to them and the rest of the team for all they do to make IG great!

In this month's @wired, there's a great read about what we’re doing at Instagram to keep our community safe and positive, including applying AI to filter negative comments. While building these tools can be technical, the goal is simple – cultivating kindness. Creating a kind community is important because it ensures people are free to express themselves, share authentically and connect with others. The article features interviews with me, and kindness ambassadors Nicky Jackson Colaco and James Mitchell, pictured here, who are leading the charge to make Instagram the kindest community possible.
  • Comments 153

In this month's @wired, there's a great read about what we’re doing at Instagram to keep our community safe and positive, including applying AI to filter negative comments. While building these tools can be technical, the goal is simple – cultivating kindness. Creating a kind community is important because it ensures people are free to express themselves, share authentically and connect with others. The article features interviews with me, and kindness ambassadors Nicky Jackson Colaco and James Mitchell, pictured here, who are leading the charge to make Instagram the kindest community possible.

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