Co-founder at Instagram. Brasileiro by birth, live in SF. Love dogs, indie music.
It’s crazy how fast time flies...today Instagram is turning 7. Here are a few pictures of me and @kevin in the early days of just trying to keep the site up and running. I couldn't have imagined the impact this community would have on my life. Thank you all for being part of the adventure and helping us to learn and explore through your experiences.
We’re celebrating a few milestones today: 800 million use Instagram every month, and 500 million every day. And another milestone I’m also excited about: 2 million businesses advertise on Instagram every month.
I’m excited about that last stat because it means a huge number of businesses—ranging from large to small—are reaching new customers and building relationships using Instagram. The one featured in this photo is Nama (@lojanama), a 3-D printing store in my hometown of São Paulo, Brazil, that makes accessories out of eco-friendly materials like sugarcane.
Joanna, who started Nama, says Instagram is “an easy way to share my art with a global audience and that's an amazing feeling, knowing these things you spend your time making end up in houses all over the world.”
This past weekend was the 16th Worldwide Instameet (#WWIM16 💌), themed around #kindcomments. Instameets are one of my favorite IG traditions, since they bring together groups of people around a shared passion for self-expression and community. This photo by @charlesnayoan showcases the Instameet in Semarang, Indonesia.
Instagram New York turned 2 this week! We've grown our NYC presence from a tiny landing team to a thriving office of over 150 people.
Our teams here work on the core parts of our iOS and Android apps, solve some of the most interesting Machine Learning problems, and build products like Save and Shopping. And it's not just engineering; we have outreach, community, design, product, research, analytics, and more.
I've been coming out every two months or so, and on this week's visit, we threw a birthday party for the office. Here are some of the faces of Instagram New York—and here's to the next phase of growing in NYC!
Instagram Stories turns 1 year old today! I've loved getting to know many of you better through your Stories. In just a year, 250 million people use Stories every day, and we've added new ways to express yourself through Boomerang, drawing tools, stickers, hashtags and mentions, and face filters.
Thanks to @100soft for the cerebration animation...can you spot @junopup playing an astronaut?
I love the story behind Donuts Damari (@donutsdamari). The founders, Carolina and Mariana, started their company a year ago, and deliver their custom donuts all throughout my hometown of São Paulo, Brazil. They don't need a physical store—Instagram is their storefront.
It‘s profiles like theirs that make up our 15 million businesses on Instagram—sharing their stories and the personalities behind the scenes. Thanks to Carolina and Mariana, and business owners around the world, for sharing your passions and inspiration with us.
PS: I had a couple of the donuts last time I was in SP and they were delicious 😁 photo credit @donutsdamari
Had the honor of hosting reigning Formula 1 world champion @nicorosberg at Instagram yesterday. Nico's on a California tour of tech companies, including those working on autonomous vehicles and electric cars.
Nico told me he's inspired by the experimentation and iteration culture of Silicon Valley, where people are encouraged to try out ideas quickly and learn from failure. It's a bit different from the precision engineering that goes into an F1 car, with very little tolerance for things going wrong at over 300 km/h. But there are similarities too; he told me that @mercedesamgf1 has an all-hands debrief after each race, similar to our tradition of Friday Q&As, where our employees can ask me and @kevin anything that's on their minds. Thanks for stopping by Nico!
Today we said goodbye to our friend and teammate Joy-Vincent, who passed away this week.
We're heartbroken here at Instagram—Joy-Vincent embodied the kindness, positivity, and generosity that we all strive to bring to work every day. Over the past few days, we've been sharing our JV stories, and every single one mentions his ever-present smile and his incredible heart.
JV was one of the most talented designers I've ever worked with. His impact can be seen everywhere: in the design and details of our new campus, in our logo, throughout our app, and through the designers he mentored.
Most recently, I worked with JV on IG's drawing brushes. He made beautiful illustrations and designs, and then inspired me to build the best possible version of what we were trying to do. He had that effect on anyone he worked with—he made us all want to do better.
We'll miss you so much, JV. We'll do our best to carry on your work and your spirit.
Thanks to @miekd for the photo.
Some #bikeportrait pics from the past week cycling through Tuscany with @backroadstravel. We had everything from vineyard views to coastal climbs...and wine. But usually *after* we were done biking for the day 😁 #mybackroadstrip
Visiting Venice for the Biennale, a huge art exhibition that spans the whole city every two years. Here @kaitlyn is walking by a mirror and sculpture piece by Alicja Kwade, one of our favorite artists. #alicjakwade
Last day on our IG London visit! I had the honor to share the stage with three super impressive social movement creators. @serenaguen co-created #cookforsyria, inspiring restaurants and everyday people to find ways of incorporating positive change benefiting the Syrian crisis in their lives. Jaz O'Hara, through her @theworldwidetribe account, documents the daily lives of refugees in the UK and provides the stories and humanity beyond the statistics and news. And last but not least, Alex Holmes through @antibullyingpro encourages young people to stand up to bullying. Thanks to all three for participating in our panel about how Instagram can be used to create awareness and spur positive change.